Making Art Work For Everyone - In Memory of John Machado
Giving Campaign
12/3/24 - 1/2/25
Goal $10,000
This holiday season, please consider supporting thousands of working artists across Greater Southern California by making a donation to The Arts Area. By donating today, you help us realize the dream of The Arts Area’s founder, John Machado, to make it possible for talented artists to continue to create, despite any financial hardships they may face. The Arts Area provides fiscal sponsorship, professional development, resource support, and civic advocacy to develop and support economic sustainability and equitable access in the creative industries of San Bernardino, Riverside, and East Los Angeles Counties.
In memory of John Machado, we invite you to honor his legacy and support his passion for the arts by donating to The Arts Area. Your contribution will help sustain and promote the organization he founded, which has provided countless opportunities for artistic expression and community engagement. Please help us continue John’s mission and ensure his vision thrives for years to come. Your generous donation provides the foundation for our mission to develop and support economic sustainability and equitable access in the creative industries of San Bernardino, Riverside, and East Los Angeles Counties. This is a long-term commitment to vitalize artistic and cultural awareness, stimulate innovation and entrepreneurship, and reassert a sense of hope, pride, and accomplishment in our local creative communities. Together with your help we can all make a difference.
John Machado was a full-time professor of art history at local Chaffey College since 2005. After completing undergraduate work in art history at San Diego State University he earned his graduate degree at the University of Texas at Austin specializing in the culture and art history of Pre-Columbian Mesoamerica. He worked at various museums and galleries and taught art history at universities and colleges in California, Oregon and Texas. Machado taught courses in art history covering the complete Western survey as well as the Ancient Americas, Africa and the islands of the South Pacific. He also had a passion for seeing the world and has traveled extensively throughout the Americas, Europe, and recently Asia. In 2015 Machado returned to graduate school to attain a Master’s in Arts Management from Claremont Graduate University, Drucker School of Management. He then created an undergraduate program to provide arts business management courses. In 2016 Machado founded the non-profit organization The Arts Area and served as CEO and President of the Board until his untimely passing in October 2023. In this position he also served on various city and regional advisory committees.