THE ARTS AREA
Working at the Intersection of Economic Development and the Arts in the Greater Inland Empire of Southern California
Photo: Opening reception for The Arts Area exhibition RESET at CASA Pitzer in Downtown Ontario during the Ontario Art Walk, August 21, 2021. Artists artwork in exhibition from left of photo: Pável Acevedo, Jina Imani, Briar Rosa, Andrew Matus, Domonique Brown, Melora Garcia, Julian Lucas, A'Kailah Byrd-Greene, William Camargo Claudio, and Rebecca Hamm.
“There are no goodbyes for us. Wherever you are, you will be in our hearts.”
~Mahatma Gandhi
It is with heavy hearts that we share the news of the passing of our esteemed founder and CEO, John Machado.
In memory of John Machado, we invite you to honor his legacy and support his passion for the arts by donating to The Arts Area. Your contribution will help sustain and promote the organization he founded, which has provided countless opportunities for artistic expression and community engagement. Please consider donating to help us continue John's mission and ensure his vision thrives for years to come.
Developing + Supporting Economic Sustainability + Equitable Access
Our mission is to develop and support economic sustainability and equitable access in the creative industries of Riverside, San Bernardino, and East Los Angeles Counties.
The Arts Area is the only regional 501(c)(3) organization with a creative industries economic development mission focus. The role of economic development includes a broad range of activities to attract, create, and retain jobs, and to foster a resilient, growing, and inclusive economy. The Arts Area develops and supports the creative economy through providing professional services in two important areas: