THE ARTS AREA
Working at the Intersection of Economic Development and the Arts in the Greater Inland Empire of Southern California
Photo: Opening reception for The Arts Area exhibition RESET at CASA Pitzer in Downtown Ontario during the Ontario Art Walk, August 21, 2021. Artists artwork in exhibition from left of photo: Pável Acevedo, Jina Imani, Briar Rosa, Andrew Matus, Domonique Brown, Melora Garcia, Julian Lucas, A'Kailah Byrd-Greene, William Camargo Claudio, and Rebecca Hamm.
“There are no goodbyes for us. Wherever you are, you will be in our hearts.”
~Mahatma Gandhi
It is with heavy hearts that we share the news of the passing of our esteemed founder and CEO, John Machado.
In memory of John Machado, we invite you to honor his legacy and support his passion for the arts by donating to The Arts Area. Your contribution will help sustain and promote the organization he founded, which has provided countless opportunities for artistic expression and community engagement. Please consider donating to help us continue John's mission and ensure his vision thrives for years to come.
Developing + Supporting Economic Sustainability + Equitable Access
Our mission is to develop and support economic sustainability and equitable access in the creative industries of Riverside, San Bernardino, and East Los Angeles Counties.
The Arts Area is the only regional 501(c)(3) organization with a creative industries economic development mission focus. The role of economic development includes a broad range of activities to attract, create, and retain jobs, and to foster a resilient, growing, and inclusive economy. The Arts Area develops and supports the creative economy through providing professional services in two important areas:
1
Building a Professional Arts Network for All Creatives
2
Providing Fiscal Sponsorship and Professional Business Services for Creative Industry Startups and Nonprofits
The Professional Arts Network of the Greater Inland Empire
The Arts Area hosts the largest professional directory, cultural asset map, events calendar, and jobs board serving visual and performing artists, creative industry organizations and businesses, academic and cultural institutions, and arts advocates of San Bernardino, Riverside, and East Los Angeles Counties.
Fiscal Sponsorship
The Arts Area provides multiple forms of fiscal sponsorship to assist creative projects that might lack needed business support and funding to begin to serve the community by providing them immediate nonprofit status and eligibility for charitable donations, seeking grants, and institutional support, such as, accounting services, tax reporting, marketing, grant writing, donor cultivation, contract preparation, purchasing, credit card processing, general liability insurance, human resources, and other back office services. These professional services can also be extended to other established arts organizations and businesses.